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      In the process of development, inphic created an IP – “A little better”. It conveys inphic's “simple, focused” brand philosophy. Simplicity refers to focusing on the essence of products, not blindly pursuing speciality, and satisfying the rigid needs of consumers. Focusing refers to the essence of product development and brand operation, and strives to bring "popularization" of exquisite living hardware to consumers.

    The IP of A little better contains five character traits, namely: